Race for the Cure Reimaged

New ‘More Than Pink Walk’ to build on past

Get ready to strap on your sneakers and adorn your team shirts, Susan G. Komen Oregon and Southwest Washington has been hard at work creating the next evolution in the history of the Race for the Cure series. This fall, the non-profit will premiere its first More Than Pink Walk, a new look and experience meant to energize the community around the lifesaving work made possible by financial contributions to the organization.

This reimagining is intended to highlight Komen’s four pillars of cancer research, care, community and action and better connect supporters to the full breadth of the work it does every day to help save lives from breast cancer.

A new opening ceremony will celebrate and recognize survivors and forever fighters (those living with metastatic disease); a free More Than Pink Walk wrap with be included with every registration; a new t-shirt will be unveiled and given to each person who raises $100 or more; and new activities are scheduled for people who want to learn more and get involved.

The registration fee will also be lower than ever to emphasize the importance of more people coming together and fundraising as a community.

Advocates say the dollars raised by Komen are essential to funding local cancer research, offering the best care, growing a larger community of support, and helping more people take action in the fight against breast cancer.

“Building community through this walk will bring us all together towards a common goal –beating this disease in our lifetime,” said Angela Timmen, a spokesperson for the event’s presenting sponsor Daimler Trucks North America.

You can register for the More Than Pink Walk, scheduled for downtown on Sunday, Sept. 22, with early bird discounts now being offered. Go online to komenoregon.org.